Featured Posts
Census Joins Forces with Fivetran
Census is joining Fivetran to unify ETL, Reverse ETL, and Master Data Management—creating the first end-to-end platform for trusted, activated data.
Census Entity Resolution: Golden records for your data ecosystem
Census Entity Resolution eliminates duplicate records across your data ecosystem, creating golden records that power all your business applications.
Embedded Segment Builder: Powerful audience creation for your platform
Census's Embedded Segment Builder lets your customers create powerful audience segments and activate them across 200+ integrations.
Introducing dbt_census_utils: The first dbt macros for data activation | Census
Introducing dbt_census_utils, the first dbt package built for data activation to support reverse ETL use cases.
Announcing Census on Snowflake Partner Connect | Census
Drive more business value with Snowflake using Census – it’s now easier than ever to activate data from the Data Cloud to 200+ customer-facing business tools.
Highlights from Reuters’s 2023 Strategic Marketing Conference | Census
Explore the power of authentic storytelling, effective martech strategies, & the importance of a comprehensive customer view, as shared by industry leaders at the 2023 Strategic Marketing Conference.
How to find the true ROI of the modern data stack | Census
The modern data stack is increasingly seen as a must-have, but how do you convince stakeholders it's worth the investment? Learn how from experts at Google, Montreal Analytics, and Census.
Segment vs Snowplow: From broken promise to robust solution | Census
CDPs promise a quick win with your data. But behind the shiny promises are fundamental problems with the way they operate. Here's what makes Snowplow the platform of choice vs CDPs like Segment.
Marketing attribution: The challenges of current software solutions | Census
Marketing attribution is a beautiful thing. But when current software solutions are lacking, where do you turn? Here's how to leverage SQL to optimize your marketing strategy and drive success.
The most complete CDP on Snowflake | Census
Traditional all-in-one Customer Data Platforms can't keep up with modern martech needs. The Composable CDP is the superior approach to bring data and marketing teams together on the same platform to activate their 360° customer data in Snowflake.
The top sessions you don’t want to miss at Tableau Conference 2023 | Census
Wondering what sessions you absolutely must attend at Tableau Conference 2023? From keynotes to workshops and fireside chats, these are the best picks for every data enthusiast.
OA Book Club round-up: Initiating change (the easier way) | Census
We're back with another OA Book Club round-up! If you missed the last book club discussion and AMA live, here's everything you need to know (and more).
Individual Contributor vs Manager: Which is the Right Path for You?
In every data career, there comes a time when you have to make a pivotal decision: Do you continue on as an individual contributor or hop over to management? Here's your data career guide.