Featured Posts
Census Joins Forces with Fivetran
Census is joining Fivetran to unify ETL, Reverse ETL, and Master Data Management—creating the first end-to-end platform for trusted, activated data.
Census Entity Resolution: Golden records for your data ecosystem
Census Entity Resolution eliminates duplicate records across your data ecosystem, creating golden records that power all your business applications.
Embedded Segment Builder: Powerful audience creation for your platform
Census's Embedded Segment Builder lets your customers create powerful audience segments and activate them across 200+ integrations.
Alerting where it matters – Our integration with Datadog | Census
Introducing our new Datadog integration to help data teams guarantee the health of their business-critical pipelines. Centralize your monitoring within Datadog and create customized alerts for all your reverse ETL syncs. Stay ahead of data surprises!
CDP Use Cases: 6 Clever Ways to Maximize ROI of Customer Data
With customer data at your fingertips, you can improve personalization, segmentation, predictive modeling, omnichannel marketing, and more.
Quick Search: A faster way to navigate your data | Census
Announcing Quick Search for faster navigation and action in Census. Just hit cmd⌘/ctrl + K, or click on the search box, to search across your entities, segments, datasets, and syncs from anywhere in the app. You can also navigate faster with shortcuts to syncs and segments.
Data Activation Trends Coming True in 2023 | Census
Data Activation is essential for marketing in 2023. 12 thought leaders share their takes on current Data Activation trends and how the data warehouse transforms marketing use cases like Customer 360 profiles, personalization, and automation.
Top 5 Third-Party Data Enrichment Providers (And Use Cases) | Census
You need accurate and complete data to target the right audiences at the right time. And to achieve this data quality, you need to enrich your data. Check out this beginner's guide to data enrichment.
The Ultimate Guide to Google Ads Offline Conversion Tracking
If you're overlooking offline conversions, you're not actually seeing the impact of your ads. Learn the easiest way to set up the Conversion API now.
Data in a Downturn: Protect your data career with these 3 tips | Census
Lately, you may have seen a lot of conversations surrounding the economic downturn and how it affects data professionals. Here are some tips to not only survive but thrive during a recession.
Census Enrichment: Third-party data enrichment, now in your warehouse | Census
Announcing Census Data Enrichment with launch partners Clearbit and Apollo.io – integrate third-party enrichment data with first-party data in your warehouse. Now everyone can build the best Customer 360, segment on it, and sync it. All from one place.
Why Smartify’s Head of Marketing chose Census over a CDP for Data Activation | Census
Smartify is an arts & culture app that connects museums and galleries all around the world. Here's why Martin Jefferies, head of marketing, chose to activate their data using Census rETL vs a CDP.
How 7 data leaders made the warehouse the source of truth for their marketing teams | Census
If your data warehouse isn't the SSOT for your marketing team, it should be. Here's what seven data leaders have to say about using your data warehouse as a hub to operationalize your marketing data.