Featured Posts
Census Joins Forces with Fivetran
Census is joining Fivetran to unify ETL, Reverse ETL, and Master Data Management—creating the first end-to-end platform for trusted, activated data.
Census Entity Resolution: Golden records for your data ecosystem
Census Entity Resolution eliminates duplicate records across your data ecosystem, creating golden records that power all your business applications.
Embedded Segment Builder: Powerful audience creation for your platform
Census's Embedded Segment Builder lets your customers create powerful audience segments and activate them across 200+ integrations.
How Prolific’s own Jim Lumsden supercharged their sales team with product usage data | Census
Online marketplace, Prolific, helps launch studies to thousands of trusted participants in minutes. Their own data lead, Jim Lumsden, joined us to talk about his journey leading up to Prolific and how he drove impact with the young sales team.
Segments 2.0 – The most powerful visual segmentation to keep all your marketing audiences fresh | Census
Announcing the latest version of Census Segments, the best audience management solution built on the data warehouse. Now, marketers can easily unlock all the rich customer data in the warehouse and keep their audiences fresh, with no code and no SQL.
Announcing Census Entities: Define business entities once to make your most important data available for everyone
With Census Entities, data teams can define and expose the most important data in the warehouse as entities, so business teams can sync and segment without code. Now it’s possible to go from data creation to action immediately, without further engineering.
Marketing teams: You don't need a CDP. The future is the data warehouse. | Census
Five years ago, CDPs seemed like the best solution for marketing teams to collect customer data. Now, data-forward companies are shifting toward an alternative: Activating their data warehouse.
Analytics engineer or data engineer: Who's right for the job? | Census
Analytics engineer, data engineer... What's the difference? More importantly, who's best equipped to solve your pain points? Here's your helpful guide to hiring for each of these roles.
OA Book Club Catch Up Vol. 1 : Decisions, decisions, decisions from the Fundamentals of Data Engineering | Census
If you missed the first OA Book Club meeting, don't stress! We've got you covered with this in-depth recap of the first three chapters of the Fundamentals of Data Engineering. Check it out here.
Build or Buy? 4 Reasons NOT to Build Your Own Reverse ETL | Census
It's not the initial development cost, but rather the ongoing time and resources maintaining the tool that will cost you. Let’s take a look at some numbers.
Why marketers should care about the data warehouse | Census
The tide is shifting away from CDPs and towards the data warehouse. And if you can’t access it, or don’t know about it, you’re missing out. Here's why.
Why you need reverse ETL right now | Census
Part 1 of our series on evaluating reverse ETL tools: Why you should invest in reverse ETL in the first place (& why you should do it right now).
How to solve the unexpected ‘eof’ syntax error in Snowflake | Census
Error messages during coding are supposed to help you debug, but sometimes, these messages are more ambiguous than helpful — like the unexpected error. Here's what it means and how to fix it.