Featured Posts

Census Joins Forces with Fivetran
Census Joins Forces with Fivetran
Census is joining Fivetran to unify ETL, Reverse ETL, and Master Data Management—creating the first end-to-end platform for trusted, activated data.
Boris Jabes
1 May 2025
Census Entity Resolution: Golden records for your data ecosystem
Census Entity Resolution: Golden records for your data ecosystem
Census Entity Resolution eliminates duplicate records across your data ecosystem, creating golden records that power all your business applications.
Arjit Jaiswal
15 April 2025
Embedded Segment Builder: Powerful audience creation for your platform
Embedded Segment Builder: Powerful audience creation for your platform
Census's Embedded Segment Builder lets your customers create powerful audience segments and activate them across 200+ integrations.
Arjit Jaiswal
7 April 2025
Interviews
How Screencastify syncs data with ActiveCampaign to better personalize emails | Census
Roslyn Coutinho
5 January 2023
Screencastify provides a simple, streamlined way to create, share, and consume videos. Here's how Zach Blois, VP of strategy and ops, helped his team improve email marketing through data.
Events
OA Book Club Catch Up Vol. 2: Navigating the data landscape and breaking down storage needs | Census
Zachary Pollatsek
22 December 2022
The second OA Book Club meeting has come and passed, but we captured all the main themes here for y'all. Check out what's in the next three chapters of the Fundamentals of Data Engineering.
Best Practices
How to use data to drive better customer experiences | Census
Jesse Short
21 December 2022
Almost every business on the planet is interested in improving its customer experience. But without a data-driven strategy, you might struggle to figure out what works.
Best Practices
Future Proof Your Data Stack with the Composable CDP | Census
Sylvain Giuliani
21 December 2022
CDPs claim to be a single source of truth for your data. Newsflash: They're not. Luckily, you can turn your real source of truth (your data warehouse) into a composable CDP by adding data activation.
Best Practices
OA Digest Year in Review: How our favorite community content stacked up in 2022 | Census
Parker Rogers
20 December 2022
Throughout the year, 125 resources were shared in the OA Digest Newsletter. Want to know which ones were the most popular? Here's the 2022 OA Digest wrap-up.
Events
Let’s talk about 2022 data conferences | Census
Donny Flynn
20 December 2022
And we're back! After more than two years of online-only events, it was an eventful (no pun intended) year of conferences. Check out this recap to catch our favorite conference moments of 2022.
Best Practices
How to supercharge revenue with powerful customer profiles | Census
Nicole Mitich
16 December 2022
What's the secret to supercharging your revenue? Check out what data leaders from Prolific, AWS, Snowplow, and Census had to say about how you can drive more growth for your business.
Interviews
How Michael Tappel at Clockwise drives product-led Growth by syncing data to HubSpot | Census
Roslyn Coutinho
15 December 2022
Clockwise is a time orchestration platform that helps professionals manage their calendars. Here's how Business Ops Manager, Michael Tappel, helps everyone gain better access to the info they need.
Best Practices
4 factors that make up the best reverse ETL tool | Census
Allie Beazell
14 December 2022
Here are the 4 key considerations for finding the best reverse ETL tool for your use case.
Interviews
How Spreedly uses product analytics in Salesforce to send personalized messages and increase trial conversion rates | Census
Katy Yuan
13 December 2022
Spreedly is a robust payment orchestration platform. Mike Johnston, Director of Business Analytics, joined us to explain how they use product analytics to personalize their outreach.