Featured Posts
Census Joins Forces with Fivetran

Census is joining Fivetran to unify ETL, Reverse ETL, and Master Data Management—creating the first end-to-end platform for trusted, activated data.

1 May 2025
Census Entity Resolution: Golden records for your data ecosystem

Census Entity Resolution eliminates duplicate records across your data ecosystem, creating golden records that power all your business applications.

15 April 2025
Embedded Segment Builder: Powerful audience creation for your platform

Census's Embedded Segment Builder lets your customers create powerful audience segments and activate them across 200+ integrations.

7 April 2025
How Screencastify syncs data with ActiveCampaign to better personalize emails | Census

5 January 2023
Screencastify provides a simple, streamlined way to create, share, and consume videos. Here's how Zach Blois, VP of strategy and ops, helped his team improve email marketing through data.
OA Book Club Catch Up Vol. 2: Navigating the data landscape and breaking down storage needs | Census

22 December 2022
The second OA Book Club meeting has come and passed, but we captured all the main themes here for y'all. Check out what's in the next three chapters of the Fundamentals of Data Engineering.
How to use data to drive better customer experiences | Census

21 December 2022
Almost every business on the planet is interested in improving its customer experience. But without a data-driven strategy, you might struggle to figure out what works.
Future Proof Your Data Stack with the Composable CDP | Census

21 December 2022
CDPs claim to be a single source of truth for your data. Newsflash: They're not. Luckily, you can turn your real source of truth (your data warehouse) into a composable CDP by adding data activation.
OA Digest Year in Review: How our favorite community content stacked up in 2022 | Census

20 December 2022
Throughout the year, 125 resources were shared in the OA Digest Newsletter. Want to know which ones were the most popular? Here's the 2022 OA Digest wrap-up.
Let’s talk about 2022 data conferences | Census

20 December 2022
And we're back! After more than two years of online-only events, it was an eventful (no pun intended) year of conferences. Check out this recap to catch our favorite conference moments of 2022.
How to supercharge revenue with powerful customer profiles | Census

16 December 2022
What's the secret to supercharging your revenue? Check out what data leaders from Prolific, AWS, Snowplow, and Census had to say about how you can drive more growth for your business.
How Michael Tappel at Clockwise drives product-led Growth by syncing data to HubSpot | Census

15 December 2022
Clockwise is a time orchestration platform that helps professionals manage their calendars. Here's how Business Ops Manager, Michael Tappel, helps everyone gain better access to the info they need.
4 factors that make up the best reverse ETL tool | Census

14 December 2022
Here are the 4 key considerations for finding the best reverse ETL tool for your use case.
How Spreedly uses product analytics in Salesforce to send personalized messages and increase trial conversion rates | Census

13 December 2022
Spreedly is a robust payment orchestration platform. Mike Johnston, Director of Business Analytics, joined us to explain how they use product analytics to personalize their outreach.