Featured Posts
Census Joins Forces with Fivetran

Census is joining Fivetran to unify ETL, Reverse ETL, and Master Data Management—creating the first end-to-end platform for trusted, activated data.

1 May 2025
Census Entity Resolution: Golden records for your data ecosystem

Census Entity Resolution eliminates duplicate records across your data ecosystem, creating golden records that power all your business applications.

15 April 2025
Embedded Segment Builder: Powerful audience creation for your platform

Census's Embedded Segment Builder lets your customers create powerful audience segments and activate them across 200+ integrations.

7 April 2025
Stars, tables, and activities: How do we model the real world? | Census

15 November 2022
For 25 years, Ralph Kimball and Margy Ross’s The Data Warehouse Toolkit has provided the mainstream method of data modeling. But is it still relevant? Or is there another alternative?
Operational analytics in B2B startups | Census

14 November 2022
Operational analytics empowers organizations, but there are trade-offs between the amount of data you have & its value. Check out this SCD session recap featuring SpatialChat's journey to OA.
Server-side tag manager or reverse ETL: Which one should you use? | Census

10 November 2022
How are server-side tag managers and reverse ETL different? How are they similar? Can you use both in your data stack? Here are the answers to these questions and more.
Fix SQL Error 'is not a valid GROUP BY expression' in Snowflake | Census

8 November 2022
The SQL compilation error "[...] is not a valid group by expression" is one of the compilation errors in Snowflake SQL. Here's what can cause the error (and an example of how to solve it).
Webinar recap: How Figma operationalizes data across their $20B PLG business | Census

7 November 2022
Figma has seen huge success due to their PLG motion. Check out what Praveer Melwani, CFO at Figma, had to say about how they operationalized data to drive revenue across their $20B PLG business.
dbt or data business transition: Reflecting on this year’s Coalesce highlights | Census

4 November 2022
As dbt adoption is rising, we were expecting a lot from Coalesce 2022 – and it didn't disappoint. Here are the highlights of some of our favorite moments from this year's event.
Announcing Sync Sequences | Census

3 November 2022
Now announcing Sync Sequences, allowing you to run a sync based on the successful run of another sync. Say hello to dependencies between syncs and goodbye to orphan contacts.
The truth is in: Here’s how stakeholders really feel about their data teams | Census

2 November 2022
If you've ever wondered what stakeholders thought about their data teams, here's your chance to find out! Check out this survey featuring 15 data-driven GTM stakeholders to hear their answers.
Prefect and Census Partnership Announcement | Census

2 November 2022
Census is proud to announce our partnership with Prefect to empower our users to get the most out of their data. Together, Census Reverse ETL and Prefect dataflow automation make data engineering enjoyable and effective.
How to integrate Snowflake and Zapier | Census
1 November 2022
Need to get your data from Snowflake to Zapier? Check out this tutorial to help you manually set up the Snowflake-Zapier integration – or explore a better way.