Featured Posts

Census Joins Forces with Fivetran
Census Joins Forces with Fivetran
Census is joining Fivetran to unify ETL, Reverse ETL, and Master Data Management—creating the first end-to-end platform for trusted, activated data.
Boris Jabes
1 May 2025
Census Entity Resolution: Golden records for your data ecosystem
Census Entity Resolution: Golden records for your data ecosystem
Census Entity Resolution eliminates duplicate records across your data ecosystem, creating golden records that power all your business applications.
Arjit Jaiswal
15 April 2025
Embedded Segment Builder: Powerful audience creation for your platform
Embedded Segment Builder: Powerful audience creation for your platform
Census's Embedded Segment Builder lets your customers create powerful audience segments and activate them across 200+ integrations.
Arjit Jaiswal
7 April 2025
Product News
🎃 What’s New in October: Google BigQuery partnership, Notifications, Workspaces, Google Analytics 4 integration | Census Sync
Katy Yuan
31 October 2022
Rounding up exciting announcements from October! Official Google Cloud BigQuery partnership, new product releases for Notifications and Workspaces, integrations with Google Analytics 4 and SQL Server.
Best Practices
Workshop recap: SQL patterns every analyst should know with Ergest Xheblati | Census
Parker Rogers
28 October 2022
Did you catch Ergest Xheblati's SQL pattern workshop? He’s spent the last 15 years refining his SQL skills and he shared some key principles with us! Here are some of the highlights of the session.
Product News
Introducing Workspaces: Organize your syncs by team or project
Katy Yuan
27 October 2022
Releasing Workspaces, the next level of governance for your Census account. Workspaces enable you to manage permissions granularly for different teams, projects, or use cases. You can organize syncs and models in Workspaces however you wish.
Best Practices
An introduction to account scoring for sales and marketing | Census
Brett Kobold
27 October 2022
If you’ve been around the block a time or two, you know not all leads convert into paying customers. Here's how you can hone in on which companies your sales team should be focusing on.
Product News
Model Activity improvements: View & revert changes to SQL models in Census
Katy Yuan
25 October 2022
We've made significant improvements to the models Activity tab by adding a detailed log of specific changes. Now you have increased transparency into the models that power critical business workflows, encouraging more visibility and collaboration.
Tutorials
How to unload data from Snowflake | Census
Michel Zurkirchen
25 October 2022
If you want to retrieve your data from Snowflake, you're in the right place. Check out this tutorial to get started on your Snowflake data unloading journey.
Product News
Announcing Census Notifications: Automate messages with your data warehouse
Katy Yuan
21 October 2022
Announcing Census ⚡️ Notifications: Set up business metric alerting using your single source of truth. Use the new visual builder to trigger automatic messages to GTM teams that send when customer data in your warehouse changes.
Best Practices
How to choose the right data integration tool for RevOps: Top tips from Culture Amp | Census
Nicole Mitich
18 October 2022
Looking for a data integration tool? Check out what Culture Amp had to say about Reverse ETL vs iPaaS, how to choose which tool is best for your use case, and how to set up a RevOps data stack.
Best Practices
iPaaS vs. Reverse ETL: Choose the Right Tool for Data Integration | Census
Sylvain Giuliani
17 October 2022
iPaaS tools are great for moving single pieces of data from one system to another. But there’s a better way to sync large volumes of data at scale: Reverse ETL.
Product News
Census partners with Google Cloud BigQuery to make data more actionable
Katy Yuan
11 October 2022
Today, Census is officially a Google Cloud BigQuery partner! Our mutual customers like Fivetran, Bitly, Mixpanel, and Clearbit use Census to operationalize the data in their warehouse and provide actionable insights in every business tool.