Featured Posts

Census Joins Forces with Fivetran
Census Joins Forces with Fivetran
Census is joining Fivetran to unify ETL, Reverse ETL, and Master Data Management—creating the first end-to-end platform for trusted, activated data.
Boris Jabes
1 May 2025
Census Entity Resolution: Golden records for your data ecosystem
Census Entity Resolution: Golden records for your data ecosystem
Census Entity Resolution eliminates duplicate records across your data ecosystem, creating golden records that power all your business applications.
Arjit Jaiswal
15 April 2025
Embedded Segment Builder: Powerful audience creation for your platform
Embedded Segment Builder: Powerful audience creation for your platform
Census's Embedded Segment Builder lets your customers create powerful audience segments and activate them across 200+ integrations.
Arjit Jaiswal
7 April 2025
Best Practices
Driving product-led growth with your RevOps data stack: Learnings from Apollo.io and Montreal Analytics | Census
Nicole Mitich
11 October 2022
RevOps and Data Leaders alike are thinking about how data can impact revenue. Learn how Apollo and Montreal Analytics leveraged PLG to maximize the impact of their operational tools (& drive revenue).
Best Practices
Analytics Engineering with dbt: A FinTech application | Census
Carlo Scalisi
4 October 2022
With rapid growth comes real data organization problems. Check out this SCD session recap centering around a real-world application for dbt: How N26 leveraged dbt during times of hypergrowth.
Product News
🍁 What’s New in September: 4 new destinations, Culture Amp’s RevOps stack
Katy Yuan
30 September 2022
Rounding up exciting announcements from September! 4 new integrations with ChurnZero, Poplar, Great Question, and Microsoft Teams. Also, sign up for our Live Q&A with Figma and listen to our event about Reverse ETL vs iPaaS on-demand.
Tutorials
Snowflake external functions for data enrichment with AWS example | Census
Stephen Allwright
29 September 2022
Snowflake external functions unlock a whole new realm of possibility for the data platform. But what are they really? And, more importantly, how do you set them up? Here's everything you need to know.
Best Practices
Your complete guide to dbt permissions | Census
Madison Schott
23 September 2022
Permissions may not be new, but they are super valuable. Luckily, you can configure your dbt permissions to safeguard access to your most important data. Here's what you need to know.
Best Practices
Drive more impact with your data: Just add a dash of psychology | Census
Nicole Mitich
21 September 2022
How can you increase the business impact of your data? Believe it or not, taking human psychology into consideration when you think about how to present your data can help you grow your influence.
Best Practices
How to enable product-led growth with customer data | Census
Jinwoo Park
15 September 2022
Your customers are always telling you what they find value in, but are you really listening? Once you understand your customers' needs, you can start crafting the product they really need. Here's how.
Tutorials
Snowflake SQL API tutorial with authentication and query examples | Census
Stephen Allwright
14 September 2022
Want to access your Snowflake data within your applications to boost its value? Snowflake is making it easier than ever to operationalize your data with the SQL API. Here's how to get started.
Best Practices
Use your product data to drive expansion revenue | Census
Sylvain Giuliani
1 September 2022
Put your product usage data where it counts. By stretching your existing resources, you can actually do more with less, and turn your customer data into expansion revenue. Here's how.
Product News
🍎 What’s New in August: dbt improvements, 5 new integrations, G2 Reverse ETL category, Snowflake Premier Partner
Katy Yuan
31 August 2022
Rounding up exciting announcements from August! 5 new integrations with PostHog, FullStory, Userpilot, Google Search Ads 360, and The Trade Desk. Also, Data Contracts starting with dbt, G2's new Reverse ETL category, Snowflake Premier Partner, and EU data residency.