Featured Posts
Census Joins Forces with Fivetran

Census is joining Fivetran to unify ETL, Reverse ETL, and Master Data Management—creating the first end-to-end platform for trusted, activated data.

1 May 2025
Census Entity Resolution: Golden records for your data ecosystem

Census Entity Resolution eliminates duplicate records across your data ecosystem, creating golden records that power all your business applications.

15 April 2025
Embedded Segment Builder: Powerful audience creation for your platform

Census's Embedded Segment Builder lets your customers create powerful audience segments and activate them across 200+ integrations.

7 April 2025
Posts about : Product News (6)
Census and MotherDuck: Birds of a Feather | Census

22 June 2023
Discover how Census and MotherDuck team up to streamline data syncing to over 200 business tools. Learn how to connect the two services today!
S&P Global and Census partner to activate Marketplace Intelligence Data

6 June 2023
Enterprises using S&P Global Marketplace Intelligence and Snowflake can unlock insights, drive business growth, and personalize marketing efforts via Census. Access 200+ third-party datasets with ease.
GitLink: Version Control for Census

31 May 2023
Census's Git integration brings software engineering best practices like version control, peer review, and testing to your data activation and Reverse ETL workflows. Get the benefits of both code and no-code to bridge the gap between self-service and governance, enabling collaboration between marketers and data teams.
Introducing dbt_census_utils: The first dbt macros for data activation | Census

23 May 2023
Introducing dbt_census_utils, the first dbt package built for data activation to support reverse ETL use cases.
Announcing Census on Snowflake Partner Connect | Census

18 May 2023
Drive more business value with Snowflake using Census – it’s now easier than ever to activate data from the Data Cloud to 200+ customer-facing business tools.
BigQuery pricing changes: What does it mean for you? | Census

31 March 2023
Google Cloud has announced new BigQuery editions with flexible pricing options to cater to your team's diverse data needs. Here's what that means for you.
Entity API: Real-time personalization in all your apps | Census

15 March 2023
Despite supporting more than 150 different destinations, we regularly have users ask, “Can I pull the data on demand?” Today that answer is yes! The Entity API enables instant access to 360° warehouse data in your website, app, or internal tool without additional engineering work.
Git-backed Models: Use Git to govern your Reverse ETL workflows | Census

7 March 2023
Announcing Git-backed Models, a bi-directional Git integration that brings software development best practices to Reverse ETL workflows - peer review, version control, and auditability. Now you can govern your activation flows as seamlessly as the rest of your data stack.
Alerting where it matters – Our integration with Datadog | Census

3 March 2023
Introducing our new Datadog integration to help data teams guarantee the health of their business-critical pipelines. Centralize your monitoring within Datadog and create customized alerts for all your reverse ETL syncs. Stay ahead of data surprises!
Quick Search: A faster way to navigate your data | Census

1 March 2023
Announcing Quick Search for faster navigation and action in Census. Just hit cmd⌘/ctrl + K, or click on the search box, to search across your entities, segments, datasets, and syncs from anywhere in the app. You can also navigate faster with shortcuts to syncs and segments.