Featured Posts
Census Joins Forces with Fivetran

Census is joining Fivetran to unify ETL, Reverse ETL, and Master Data Management—creating the first end-to-end platform for trusted, activated data.

1 May 2025
Census Entity Resolution: Golden records for your data ecosystem

Census Entity Resolution eliminates duplicate records across your data ecosystem, creating golden records that power all your business applications.

15 April 2025
Embedded Segment Builder: Powerful audience creation for your platform

Census's Embedded Segment Builder lets your customers create powerful audience segments and activate them across 200+ integrations.

7 April 2025
Two lessons in implementing DIY & OOTB reverse ETL tools | Census

18 August 2021
Set yourself up for success w/ reverse ETL tools & check out these lessons in implementing both DIY & pre-built options.
Guide to fraud prediction models | Census

6 August 2021
In this primer on fraud prediction models, we'll look at the different types, features, and evaluation methods you can use for your use case.
How we chose our colors, typography & logo | Census rebrand

28 July 2021
Surprise! Census has a new look. Here's a deep dive into how we decided on our new color, typography, and logo design.
Data-driven lead scoring for marketing analysts | Census

21 July 2021
Lead scoring can help you identify your most promising customers, and nurture the rest on their customer journey. Read this guide to learn how.
How to Export CSV Data from Snowflake | Census

15 July 2021
Here's our guide to moving the data you need from Snowflake to the tools, cloud platforms, and reports you love via CSV.
Marketing mix modeling: Python tutorial with example dataset | Census

12 July 2021
Data can help turn your marketing from art into measured science. Here's a primer on how you can harness marketing mix modeling in Python to level up your efforts and insights.
Write to custom contact records w/ the HubSpot API | Census

7 July 2021
Frustrated you can't leverage all your data in HubSpot? Here's a quick & dirty guide to writing to custom contacts w/ the HubSpot API & Python.
How to Hack It: Postgres to Google Sheets w/ Python | Census

1 July 2021
Need to move all your customer data from Postgres into Google Sheets with Python? Here's a quick guide to get from A to B (and a shortcut).
Trigger syncs from DAGs w/ our Airflow Provider | Census

29 June 2021
Sync scheduling shouldn't stress anyone out. That's why we're excited to announce our newest data orchestration improvement: the Airflow Provider.
Census officially SOC 2 Type 2 compliant | Census

25 June 2021
We know customer data security is more important than ever. So we're excited to announce we're officially SOC 2 Type 2 compliant.