Sync SQL Server to Amplitude

Sync user attributes from your data warehouse to intelligently adapt each user experience in real-time based on these insights. Drive business outcomes – from customer loyalty to lifetime value, and more.

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Microsoft SQL Server
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Amplitude
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Amplitude
Microsoft SQL Server

Integration in Four Steps

Step 1: Connect Microsoft SQL Server

Step 2: Connect Amplitude as a destination

You can connect to Amplitude by creating an API key in Amplitude and providing it to Census in an intuitive interface.

Step 3: Define the core data that matters for your business

Step 4: Schedule your sync

Choose your sync frequency with options to transfer data continuously, on a schedule, or triggered via our API.

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Where can you sync your Microsoft SQL Server in Amplitude?

Batch Event Upload API

The Batch Event Upload API lets you upload large amounts of event data. The event JSON format follows our HTTP API format, and has the same requirements (each event must have an event type, and so on).

API Docs

Device ID

Use the Identify API to set the User ID for a particular Device ID or update user properties of a particular user without sending an event.

API Docs Description

Group Identify API

Use the Group Identify API to set or update properties of particular groups. The Amplitude Accounts add-on makes analytical functionality available at the group level. A group is an object that a set of users might belong to, like a company of customers, team of users, or a playlist with listeners. Groups can help you understand how accounts interact with your product, instead of how individual users interact.

API Docs

User Profile API

The User Profile API serves Amplitude user profiles, which include user properties, computed user properties, a list of cohort IDs of cohorts that the user is in, and recommendations.

API Docs

A single source of truth in all your tools

Census is the easiest way to share a consistent view of your data across your entire business. Define your models, metrics, and business logic in your data warehouse and sync them to all your operational tools.

  • Create trust in consistent metrics
  • Automate confidently with clean data
  • Simplify your data integration strategy
  • Improve data security and visibility

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docker
bill
health-union
algolia
mixpanel
drizly
invision
rippling
Zip logo
figs

Advantages of Census

Build once. Reuse everywhere.

Once you define your models in dbt or in Census, you can sync them to all of the tools, so every team is using the same data to achieve their goals.

No more CSV files & Python scripts

Focus on building a data stack and improving data quality, not writing custom code to integrate with Sales & Marketing tools. Census takes care of getting the data into the hands of your business team. No Engineering favors required.

It just works. At scale.

Whether you sync 100 records or 100 million, we will keep your data in sync across your warehouse and your business tools. Census automatically navigates API failures and monitoring keeps you aware of worst case scenarios.

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Data Activation Use Cases

Syncing from Microsoft SQL Server

Now you can use the data in Microsoft SQL Server for more than just analytics and BI. With Amazon Microsoft SQL Server you can operationalize your data across your entire customer data stack.

Learn how to use Census with 👉 our Microsoft SQL Server docs

Syncing to Amplitude

Amplitude is a comprehensive product analytics platform that helps you track, understand and personalize your product and customer experience to engage and delight your customers and users at multiple touchpoints.

Learn how to use Census with 👉 our Amplitude docs

Census is the Data Activation platform of choice for companies who value scalability, observability, and performance.

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