Featured Posts
Census Joins Forces with Fivetran

Census is joining Fivetran to unify ETL, Reverse ETL, and Master Data Management—creating the first end-to-end platform for trusted, activated data.

1 May 2025
Census Entity Resolution: Golden records for your data ecosystem

Census Entity Resolution eliminates duplicate records across your data ecosystem, creating golden records that power all your business applications.

15 April 2025
Embedded Segment Builder: Powerful audience creation for your platform

Census's Embedded Segment Builder lets your customers create powerful audience segments and activate them across 200+ integrations.

7 April 2025
Census + Zendesk for Better Customer Support

18 June 2020
Our connector to Zendesk is now out of beta. Sync your internal customer data from your warehouse to Zendesk to save time and improve your ticket routing.
Graduating to the Modern Data Stack for Startups | Census

8 June 2020
Ready to do more with your data? It's time to migrate to the modern data stack, empower your business teams with the insights they need, and and delight your customers with this new generation of data tooling.
Meet Census: The first Reverse ETL tool to sync data from your warehouse to business tools

27 May 2020
Data matters to every team in your company, but they probably don't have a reliable, scalable way to access the insights in your warehouse in the business tools they rely on every day. So we built Census, the reverse ETL tool that makes it possible to easily sync data from your warehouse of choice to the tools your teams need.
I Miss Our Whiteboard - Building Spatial Interfaces For Sprint Tracking

11 May 2020
If you’re not using a whiteboard to track what your team is doing, you’re probably doing it wrong. Read how we adapted our sprint tracking to a remote world.
Looker and Census: How to use Looker Persistent Derived Tables

30 April 2020
Looker Persistent Derived Tables (PDTs) enable queries to be pre-computed and stored on a regular basis. This post walks through using PDTs as data sources for Census syncs
Handling Slow Cascading Deletes In Rails

4 January 2020
Often in large data systems, you're forced to make a compromise: Have your app and framework manage deletes or have your database handle the cascading deletes. To help, So today, we've released a small but useful utility for Rails that provides an alternative (and in some cases, better) way to do cascading deletes/destroys.