Featured Posts

Census Joins Forces with Fivetran
Census Joins Forces with Fivetran
Census is joining Fivetran to unify ETL, Reverse ETL, and Master Data Management—creating the first end-to-end platform for trusted, activated data.
Boris Jabes
1 May 2025
Census Entity Resolution: Golden records for your data ecosystem
Census Entity Resolution: Golden records for your data ecosystem
Census Entity Resolution eliminates duplicate records across your data ecosystem, creating golden records that power all your business applications.
Arjit Jaiswal
15 April 2025
Embedded Segment Builder: Powerful audience creation for your platform
Embedded Segment Builder: Powerful audience creation for your platform
Census's Embedded Segment Builder lets your customers create powerful audience segments and activate them across 200+ integrations.
Arjit Jaiswal
7 April 2025
Interviews
How lean e-commerce data teams prove their value | Census
Sylvain Giuliani
1 April 2021
The value of a data team is to make the company data-driven because data makes sure people are empowered to make the right decisions. That's exactly why data is a "people problem."
Interviews
Data industry facts according to Jamie Quint | Census
Sylvain Giuliani
18 March 2021
During the conversation about what’s possible, there is a clear gap in the ideal analytics stack. It simply hasn’t been filled yet -- and a new responsibility placed on data teams that are still being defined.
Product News
Mixpanel: Enabling interactive analysis by enriching user profiles | Census
Boris Jabes
17 March 2021
With Census & Mixpanel, opportunities are endless. Product teams can now analyze trusted data from the company’s source of truth within all of Mixpanel’s interactive reports.
Best Practices
Introduction to Marketing Attribution Modeling (with Examples) | Census
Sylvain Giuliani
6 March 2021
Attribution modeling opens lots of doors for marketers, allowing them to have a better understanding of the effectiveness of their marketing channels. In turn, they can optimize their sales funnels to bring in new sales and improve customer experiences.
Best Practices
The ideal analytics stack for founders | Census
Sylvain Giuliani
25 February 2021
Jamie Quint, the former head of growth of Notion, built his analytics team from the ground up. Now, he advises other companies to pick the right tools for them.
Product News
Completing the modern data stack with a series A from Sequoia | Census
Boris Jabes
18 February 2021
Now featuring our $16m series A from Sequoia, bringing us one step closer to empowering startups and building the last mile of the modern data stack.
Product News
Fivetran partnership: Completing the OA loop | Census
Sylvain Giuliani
16 February 2021
From day one, we’ve been working with Fivetran. That's why we couldn’t be happier to have an official partnership with them. 🎉
Product News
Census + Databricks = OA | Census
Boris Jabes
11 February 2021
We're happy to announce that Databricks is now a source! Start sending your data from Databricks to your go-to-market tools with a Census free 14 day trial.
Best Practices
What is OA? | Census
Boris Jabes
10 February 2021
There's a better way to understand your data. Operational analytics drives action by automatically delivering real-time data to the exact place it’ll be most useful.
Best Practices
How to get C-level buy-in on your data team | Census
Sylvain Giuliani
9 February 2021
It's no secret that data teams find it hard to get a seat at the table in nominally “data-driven” companies. Why? This is one question among several we set out to answer.