Featured Posts

Census Joins Forces with Fivetran
Census Joins Forces with Fivetran
Census is joining Fivetran to unify ETL, Reverse ETL, and Master Data Management—creating the first end-to-end platform for trusted, activated data.
Boris Jabes
1 May 2025
Census Entity Resolution: Golden records for your data ecosystem
Census Entity Resolution: Golden records for your data ecosystem
Census Entity Resolution eliminates duplicate records across your data ecosystem, creating golden records that power all your business applications.
Arjit Jaiswal
15 April 2025
Embedded Segment Builder: Powerful audience creation for your platform
Embedded Segment Builder: Powerful audience creation for your platform
Census's Embedded Segment Builder lets your customers create powerful audience segments and activate them across 200+ integrations.
Arjit Jaiswal
7 April 2025
Best Practices
How Airbnb democratized their data to empower their employees | Census
Boris Jabes
13 October 2020
Curious about how Airbnb created an internal data university to train its employees? They're now more comfortable with data and use data in every part of their jobs. Here's how.
Best Practices
Hub-and-spoke vs point-to-point: Which is the best?
Sylvain Giuliani
29 September 2020
Every company starts by doing Point to Point integration, but just because that's the traditional way, doesn't mean it's the best way?
Product News
Using Census to turbocharge Hubspot with your data | Census
Sylvain Giuliani
22 September 2020
Yes, the rumors are true: We have a Hubspot connector! Sync your product data to send personalized emails and create better lists in Hubspot.
Best Practices
Analytics engineers own the Modern Data Stack | Census
Sylvain Giuliani
1 September 2020
The new analytics engineer role wields a lot of responsibilities, acting as the glue between data/biz analysts and data scientists.
Product News
Improve the usefulness of your dbt models | Census
Boris Jabes
26 August 2020
Exciting news: Census can now materialize select dbt models directly into your external tools like Salesforce, Marketo, Customer.io, etc! Check it out for yourself.
Product News
Keeping your customers' data safe | Census
Brad Buda
19 August 2020
We take our approach to security seriously, so we built Census to be secure by default. Learn all about it.
Best Practices
The key to driving your Customer Success team | Census
Boris Jabes
18 August 2020
There's only one Customer Success metric your team needs -- and it was created by Pete Kazanjy. Here's why you need it at your B2B SaaS company.
Product News
Census + Intercom for More Personalized Customer Relationships | Census
Sylvain Giuliani
4 August 2020
With our Intercom Connector, you can now use aggregate metrics and product data to create more granular segment of your users and send more personalized emails & in-app messaging.
Tutorials
How to add sparklines to Salesforce using the Process Builder
Sylvain Giuliani
6 July 2020
Want to know how to add sparklines in Salesforce when you don't have access to an external data source? Here's a breakdown using IMAGE(), ISCHANGED(), PRIORVALUE() and the Process Builder.
Tutorials
How to add sparklines to Salesforce | Census
Sean Lynch
2 July 2020
Have you ever wondered if you could add sparklines to accounts in Salesforce to track your growth visually? Good news: You can. Here's a break down on a handy Salesfore feature: Image functions in formula fields.