Featured Posts
Census Joins Forces with Fivetran

Census is joining Fivetran to unify ETL, Reverse ETL, and Master Data Management—creating the first end-to-end platform for trusted, activated data.

1 May 2025
Census Entity Resolution: Golden records for your data ecosystem

Census Entity Resolution eliminates duplicate records across your data ecosystem, creating golden records that power all your business applications.

15 April 2025
Embedded Segment Builder: Powerful audience creation for your platform

Census's Embedded Segment Builder lets your customers create powerful audience segments and activate them across 200+ integrations.

7 April 2025
How Airbnb democratized their data to empower their employees | Census

13 October 2020
Curious about how Airbnb created an internal data university to train its employees? They're now more comfortable with data and use data in every part of their jobs. Here's how.
Hub-and-spoke vs point-to-point: Which is the best?

29 September 2020
Every company starts by doing Point to Point integration, but just because that's the traditional way, doesn't mean it's the best way?
Using Census to turbocharge Hubspot with your data | Census

22 September 2020
Yes, the rumors are true: We have a Hubspot connector! Sync your product data to send personalized emails and create better lists in Hubspot.
Analytics engineers own the Modern Data Stack | Census

1 September 2020
The new analytics engineer role wields a lot of responsibilities, acting as the glue between data/biz analysts and data scientists.
Improve the usefulness of your dbt models | Census

26 August 2020
Exciting news: Census can now materialize select dbt models directly into your external tools like Salesforce, Marketo, Customer.io, etc! Check it out for yourself.
Keeping your customers' data safe | Census

19 August 2020
We take our approach to security seriously, so we built Census to be secure by default. Learn all about it.
The key to driving your Customer Success team | Census

18 August 2020
There's only one Customer Success metric your team needs -- and it was created by Pete Kazanjy. Here's why you need it at your B2B SaaS company.
Census + Intercom for More Personalized Customer Relationships | Census

4 August 2020
With our Intercom Connector, you can now use aggregate metrics and product data to create more granular segment of your users and send more personalized emails & in-app messaging.
How to add sparklines to Salesforce using the Process Builder

6 July 2020
Want to know how to add sparklines in Salesforce when you don't have access to an external data source? Here's a breakdown using IMAGE(), ISCHANGED(), PRIORVALUE() and the Process Builder.
How to add sparklines to Salesforce | Census

2 July 2020
Have you ever wondered if you could add sparklines to accounts in Salesforce to track your growth visually? Good news: You can. Here's a break down on a handy Salesfore feature: Image functions in formula fields.