Why Beauty Pie adopted a Composable CDP to improve customer experiences

Beauty Pie is a direct-to-consumer beauty and skincare company that wanted to retool their CDP stack towards a composable framework. They were looking to optimize spend by customer channel while increasing conversion, retention, and repeat purchase rates.

Industry Ecommerce, Retail Headquarters London Company Type B2C, E-Commerce Team Marketing Use Cases Ad Audiences, Dynamic audiences, Email personalization Featured Integrations Facebook Ads, Google Ads, Iterable, Redshift, Snowflake

Beauty Pie is a membership-based beauty product company with a direct-to-consumer model, offering luxury skincare, makeup, and beauty products to its members without prohibitive mark-ups.

Results

  1. Effectively migrated to a composable architecture with limited interruptions

  2. Leveraged Census to sync customer data into Iterable for personalized marketing outreach

  3. Saved 5 hours a week for the data team and tens of thousands in CDP savings

Census leverages the power of data warehouses like Amazon Redshift and Snowflake on AWS to bring line of business users and IT together. Census powers its customer experiences using AWS services including S3, RDS and Secrets Manager. We also use AWS IAM to integrate with customers' AWS resources without the need for API keys.

From your data warehouse to your favorite apps. Without code or engineers.

Start using Census today by booking a demo with one of our experts.

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  All badges Q3 2023