How Monica Vinader optimized ad spend with their Composable CDP

Monica Vinader, a luxury jewelry brand based in London, wanted to leverage first-party data in Snowflake to improve ads targeting in Google Ads and Facebook Ads. They chose Census to turn Snowflake into a Composable CDP that increased the precision of their advertising and optimized marketing spend.

Industry Ecommerce, Retail Headquarters London Company Type B2C, E-Commerce Team Marketing Use Cases Ad Audiences, Dynamic audiences Featured Integrations Facebook Ads, Google Ads, TikTok Ads

Monica Vinader is a British jewelry brand known for its contemporary and versatile designs, often featuring colorful gemstones and customizable pieces. The company was founded by Monica Vinader in 2008 and has since grown into a globally recognized brand with a strong presence in the luxury jewelry market.

Results

  1. Migrated from a packaged to a composable architecture seamlessly

  2. Synced customer data into Google and Facebook ads platforms for consistent omnichannel campaigns

  3. Optimized ad spend with focused audience segmentation and exclusion lists

Census leverages the power of data warehouses like Amazon Redshift and Snowflake on AWS to bring line of business users and IT together. Census powers its customer experiences using AWS services including S3, RDS and Secrets Manager. We also use AWS IAM to integrate with customers' AWS resources without the need for API keys.

From your data warehouse to your favorite apps. Without code or engineers.

Start using Census today by booking a demo with one of our experts.

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  All badges Q3 2023