Sync BigQuery to Amplitude

Sync user attributes from your data warehouse to intelligently adapt each user experience in real-time based on these insights. Drive business outcomes – from customer loyalty to lifetime value, and more.

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BigQuery

Integration in Four Steps

Step 1: Connect BigQuery

Connect BigQuery with standard API, ODBC and JDBC credentials.

Step 2: Connect Amplitude as a destination

You can connect to Amplitude by creating an API key in Amplitude and providing it to Census in an intuitive interface.

Step 3: Define the core data that matters for your business

Write a SQL Statement. Select the records you want to sync from BigQuery. Census will match records based on the unique identifier you provide (like email or ID).

Step 4: Schedule your sync

Choose your sync frequency with options to transfer data in real time, on a schedule, or triggered via our API.

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Where can you sync your BigQuery in Amplitude?

Batch Event Upload API

The Batch Event Upload API lets you upload large amounts of event data. The event JSON format follows our HTTP API format, and has the same requirements (each event must have an event type, and so on).

API Docs

Device ID

Use the Identify API to set the User ID for a particular Device ID or update user properties of a particular user without sending an event.

API Docs Description

User Profile API

The User Profile API serves Amplitude user profiles, which include user properties, computed user properties, a list of cohort IDs of cohorts that the user is in, and recommendations.

API Docs

A single source of truth in all your tools

Census is the easiest way to share a consistent view of your data across your entire business. Define your models, metrics, and business logic in your data warehouse and sync them to all your operational tools.

  • Create trust in consistent metrics
  • Automate confidently with clean data
  • Simplify your data integration strategy
  • Improve data security and visibility

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docker
bill
health-union
algolia
mixpanel
drizly
invision
rippling
Zip logo
figs

Advantages of Census

Build once. Reuse everywhere.

Once you define your models in dbt or in Census, you can sync them to all of the tools, so every team is using the same data to achieve their goals.

No more CSV files & Python scripts

Focus on building a data stack and improving data quality, not writing custom code to integrate with Sales & Marketing tools. Census takes care of getting the data into the hands of your business team. No Engineering favors required.

It just works. At scale.

Whether you sync 100 records or 100 million, we will keep your data in sync across your warehouse and your business tools. Census automatically navigates API failures and monitoring keeps you aware of worst case scenarios.

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Data Activation Use Cases

Syncing from BigQuery

BigQuery is a fully managed enterprise data warehouse that helps you manage and analyze your data with built-in features like machine learning, geospatial analysis, and business intelligence. BigQuery is a data analytics platform that provides you a complete unified view of all your important business and customer data where you can get valuable business insights.

Now you can use the data in BigQuery for more than just analytics and BI. With Amazon BigQuery you can operationalize your data across your entire customer data stack.

Learn how to use Census with 👉 our BigQuery docs

Syncing to Amplitude

Amplitude is a comprehensive product analytics platform that helps you track, understand and personalize your product and customer experience to engage and delight your customers and users at multiple touchpoints.

Learn how to use Census with 👉 our Amplitude docs

Census connects to BigQuery and syncs data to Amplitude. With 200+ integrations (and counting!) and transparent pricing, it's never been easier to start operationalizing your data. This is what we like to call Reverse ETL.
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