Sync Rockset to Google Ads

Target the audiences that really matter with custom Google Ads Audiences

Get a demo Try for free
Rockset
census-logo
Google Ads
Google Ads
blur-background-2
data-part-for-integration-uses-illustration
phil-collins
Google Ads
Rockset

Integration in Four Steps

Step 1: Connect Rockset

Connect Rockset with standard API and ODBC credentials.

Step 2: Connect Google Ads as a destination

You can use an OAuth log-in flow to connect Census to Google Ads directly via the Census Connections page.

Step 3: Define the core data that matters for your business

Write a SQL Statement. Select the records you want to sync from Rockset. Census will match records based on the unique identifier you provide (like email or ID).

Step 4: Schedule your sync

Choose your sync frequency with options to transfer data in real time, on a schedule, or triggered via our API.

Get a demo

Where can you sync your Rockset in Google Ads?

Call Conversion API

Tracking phone calls from call extensions requires a ConversionAction with a type of AD_CALL. These use a Google forwarding number and specify the conversion action in the phone call extension's FeedItem. In the Google Ads UI, this type of conversion is called Calls from ads.

API Docs

Click Conversion API

You can use the Google Ads API to upload offline click conversions into Google Ads, mapping to the Uploads conversion source in the Google Ads UI, followed by Conversions from clicks. It gives you more flexibility in associating clicks with conversions. You can track ads that led to sales in the offline world, such as over the phone or through a sales rep.

API Docs

Conversion Action

Although goals are organized by category and origin, you can set the primary_for_goal attribute of each ConversionAction to indicate the role it should play in bidding and how the action's conversions will appear in reports.

API Docs Description

Creating User List

For expression_rule_user_list, there's an additional distinction to make. By default, Google Ads will AND together all rule items in a rule item group. This means that every rule item in at least one rule item group must match in order for the rule to add a visitor to the list. This is called "disjunctive normal form", or OR_OF_ANDS.

API Docs

Offline user data job

A job containing offline user data of store visitors, or user list members that will be processed asynchronously. The uploaded data isn't readable and the processing results of the job can only be read using GoogleAdsService.Search/SearchStream.

API Docs

User Activity API

The User Activity API allows a Google Analytics property owner to retrieve all analytics measurement data associated with a single user. Specifically, the API retrieves all of the measurement data associated with a particular User ID or Client ID.

API Docs

A single source of truth in all your tools

Census is the easiest way to share a consistent view of your data across your entire business. Define your models, metrics, and business logic in your data warehouse and sync them to all your operational tools.

  • Create trust in consistent metrics
  • Automate confidently with clean data
  • Simplify your data integration strategy
  • Improve data security and visibility

Trusted by companies you know

docker
bill
health-union
algolia
mixpanel
drizly
invision
rippling
Zip logo
figs
docker
bill
health-union
algolia
mixpanel
drizly
invision
rippling
Zip logo
figs

Advantages of Census

Build once. Reuse everywhere.

Once you define your models in dbt or in Census, you can sync them to all of the tools, so every team is using the same data to achieve their goals.

No more CSV files & Python scripts

Focus on building a data stack and improving data quality, not writing custom code to integrate with Sales & Marketing tools. Census takes care of getting the data into the hands of your business team. No Engineering favors required.

It just works. At scale.

Whether you sync 100 records or 100 million, we will keep your data in sync across your warehouse and your business tools. Census automatically navigates API failures and monitoring keeps you aware of worst case scenarios.

platform multisource census sql

Data Activation Use Cases

Syncing from Rockset

Rockset is a cloud-based real-time operational analytics database designed to serve data-driven applications at scale. Examples of such applications include instant personalization, IoT automation, real-time customer 360 profile views, and many gaming apps. Rockset brings together cloud-native architecture, schemaless ingestion, converged indexing of all ingested data, and full-featured SQL to enable developers to build real-time applications on data quickly and simply. In the Rockset platform, you can also build your complete customer data platform and get your comprehensive unified customer profiles to sync them to your everyday business tools to build better customer experiences and grow business revenue.

Now you can use the data in Rockset for more than just analytics and BI. With Amazon Rockset you can operationalize your data across your entire customer data stack.

Learn how to use Census with 👉 our Rockset docs

Syncing to Google Ads

Google Ads is an online advertising platform with many features to help you target, re-engage and reach your customers. You can easily maintain your audience lists, such as Customer Match, in Google Ads to retarget and re-engage your users.

Learn how to use Census with 👉 our Google Ads docs

Census connects to Rockset and syncs data to Google Ads. With 200+ integrations (and counting!) and transparent pricing, it's never been easier to start operationalizing your data. This is what we like to call Reverse ETL.