Sync Heroku Postgres to The Trade Desk

Reach more customers in more places and target the audiences that matter with personalized digital advertising

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Heroku Postgres
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The Trade Desk
The Trade Desk
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The Trade Desk
Heroku Postgres

Integration in Four Steps

Step 1: Connect Heroku Postgres

Connect Postgres with standard ODBC credentials.

Step 2: Connect The Trade Desk as a destination

You can connect to The Trade Desk by generating a Postback URL and providing it to Census on the Connections page.

Step 3: Define the core data that matters for your business

Write a SQL Statement to select the records you want to sync from Heroku Postgres. Census will match records based on the unique identifier you provide (like email or ID).

Step 4: Schedule your sync

Choose your sync frequency with options to transfer data continuously, on a schedule, or triggered via our API.

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Where can you sync your Heroku Postgres in The Trade Desk?

A single source of truth in all your tools

Census is the easiest way to share a consistent view of your data across your entire business. Define your models, metrics, and business logic in your data warehouse and sync them to all your operational tools.

  • Create trust in consistent metrics
  • Automate confidently with clean data
  • Simplify your data integration strategy
  • Improve data security and visibility

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docker
bill
health-union
algolia
mixpanel
drizly
invision
rippling
Zip logo
figs

Advantages of Census

Build once. Reuse everywhere.

Once you define your models in dbt or in Census, you can sync them to all of the tools, so every team is using the same data to achieve their goals.

No more CSV files & Python scripts

Focus on building a data stack and improving data quality, not writing custom code to integrate with Sales & Marketing tools. Census takes care of getting the data into the hands of your business team. No Engineering favors required.

It just works. At scale.

Whether you sync 100 records or 100 million, we will keep your data in sync across your warehouse and your business tools. Census automatically navigates API failures and monitoring keeps you aware of worst case scenarios.

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Data Activation Use Cases

Syncing from Heroku Postgres

Heroku Postgres is a managed SQL database service provided directly by Heroku. You can access a Heroku Postgres database from any language with a PostgreSQL driver, including all languages officially supported by Heroku.

Now you can use the data in Heroku Postgres for more than just analytics and BI. With Amazon Heroku Postgres you can operationalize your data across your entire customer data stack.

Learn how to use Census with 👉 our Heroku Postgres docs

Syncing to The Trade Desk

The Trade Desk is a media buying platform built for the open internet. It helps companies leverage data to grow their audience across the widest range of websites, apps, podcasts, streaming TV platforms, and more.

Learn how to use Census with 👉 our The Trade Desk docs

Census connects to Heroku Postgres and syncs data to The Trade Desk. With 200+ integrations (and counting!) and transparent pricing, it's never been easier to start operationalizing your data. This is what we like to call Reverse ETL.
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Census is the Data Activation platform of choice for companies who value scalability, observability, and performance.

#5 in the Top 50 Best Software Products of 2023
The Leader in Reverse ETL on G2, 4 quarters in a row 🏆