Sync Looker to Custom Destination

"Bring your own" SaaS connector, with all the great benefits. Although you will need to do a small amount of configuration yourself, you will get all the useful incremental sync, automated scheduling, alerting, and logging benefits of Census!

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Custom Destination
Custom Destination
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Custom Destination
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Integration in Four Steps

Step 1: Connect Looker

Connect Looker with your Looker API3 credentials and select the Look from which you would like to sync from.

Step 2: Connect Custom Destination as a destination

You can connect to a Custom Destination by providing credentials to Census through an intuitive interface.

Step 3: Define the core data that matters for your business

Connect Census to Looker so you can extend Looker business logic to your data activation flows.

Step 4: Schedule your sync

Choose your sync frequency with options to transfer data in real time, on a schedule, or triggered via our API.

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Where can you sync your Looker in Custom Destination?

Objects and Fields

Every Census connector has a schema, which is made up of Objects and Fields. Objects are roughly analogous to tables in a database, whereas fields are like columns.

API Docs
Integrations illustration

A single source of truth in all your tools

Census is the easiest way to share a consistent view of your data across your entire business. Define your models, metrics, and business logic in your data warehouse and sync them to all your operational tools.

  • Create trust in consistent metrics
  • Automate confidently with clean data
  • Simplify your data integration strategy
  • Improve data security and visibility

Helping business & data teams collaborate at

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Advantages of Census

Build once. Reuse everywhere.

Once you define your models in dbt or in Census, you can sync them to all your tools, so every team is using the same data to achieve their goals.

No more CSV files & Python scripts

Focus on improving data quality and collaboration, not writing custom code to integrate with Go-t0-Market tools. Census takes care of getting the data into the hands of your business team. No engineering favors required.

It just works. At scale.

Whether you sync 100 records or 100 billion, we will keep your data in sync across your warehouse and your business tools. Census automatically navigates API failures and monitors errors to keep you aware of worst case scenarios.

Data Activation Use Cases

Syncing from Looker

Looker, now part of Google Cloud Platform, is a business intelligence and analytics platform with data visualization tools, turn insights into powerful data-driven experiences. In Looker's platform, you can build your complete customer data platform to help you bring your customer insights to life. Get your comprehensive unified customer profiles to sync them to your everyday business tools to build better customer experiences and drive business revenue.

Now you can use the data in Looker for more than just analytics and BI. With Amazon Looker you can operationalize your data across your entire customer data stack.

Learn how to use Census with 👉 our Looker docs

Syncing to Custom Destination

Our Custom Destination API allows you to "bring your own" SaaS connector to Census. As a use case example, if you have a SaaS tool or a private API that we currently don't support, you can use our Custom Destination API to easily configure and start sending data to that tool.

Learn how to use Census with 👉 our Custom Destination docs

Census connects to Looker and syncs data to Custom Destination. With 200+ integrations (and counting!) and transparent pricing, it's never been easier to start operationalizing your data. This is what we like to call Reverse ETL.
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Census is the #1 Data Activation and Reverse ETL platform

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The G2 Leader in Reverse ETL, 9 quarters in a row
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Braze's Technology Partner of the Year 2023
Census Snowflake Partner of the Year
Snowflake's Partner of the Year 2024
#5
Best Software in 2023 (IT Infrastructure)
Leader in Snowflake's Modern Marketing Data Stack
Leader in Snowflake's Modern Marketing Data Stack
“Census is a big part of how we drive net new business and greatly reduce costs using data.”

Marc Stone VP of Data and Growth

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"My favorite tool in our martech stack!!"
Allison K.
Growth Marketing Manager
Mixpanel
"A fantastic tool that's only getting better"
Matthew C.
Marketing Measurement Lead
Canva
"Census has saved my day numerous times and they always go the extra mile"
Nikolas A.
Data Operations
Pleo
"A catalyst for strategic customer engagement and data-driven decision-making"
Lior S.
VP of Data
Drata

From your data warehouse to all your teams, customers, and apps.

Without code or CSVs.

Take action with data today. Book a demo with one of our experts.