Sync Tableau to Google Search Ads 360

Target, re-engage, and reach the people that matter to your business with custom audience segments in Google Search Ads 360.

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Google Search Ads 360
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Integration in Four Steps

Step 1: Connect Tableau

Step 2: Connect Google Search Ads 360 as a destination

You can use an OAuth log-in flow to connect Census to Google Search Ads 360 directly via the Census Connections page.

Step 3: Define the core data that matters for your business

Step 4: Schedule your sync

Choose your sync frequency with options to transfer data continuously, on a schedule, or triggered via our API.

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Where can you sync your Tableau in Google Search Ads 360?

Floodlight Activities

A Floodlight activity is a specific conversion you want to track, such as the completion of a purchase or a visit to a page on your site.

API Docs

A single source of truth in all your tools

Census is the easiest way to share a consistent view of your data across your entire business. Define your models, metrics, and business logic in your data warehouse and sync them to all your operational tools.

  • Create trust in consistent metrics
  • Automate confidently with clean data
  • Simplify your data integration strategy
  • Improve data security and visibility

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docker
bill
health-union
algolia
mixpanel
drizly
invision
rippling
Zip logo
figs

Advantages of Census

Build once. Reuse everywhere.

Once you define your models in dbt or in Census, you can sync them to all of the tools, so every team is using the same data to achieve their goals.

No more CSV files & Python scripts

Focus on building a data stack and improving data quality, not writing custom code to integrate with Sales & Marketing tools. Census takes care of getting the data into the hands of your business team. No Engineering favors required.

It just works. At scale.

Whether you sync 100 records or 100 million, we will keep your data in sync across your warehouse and your business tools. Census automatically navigates API failures and monitoring keeps you aware of worst case scenarios.

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Data Activation Use Cases

Syncing from Tableau

Tableau is a leading business intelligence tool recognized for its ability to make data exploration fast and easy. Report designers can create beautiful data visualization with a variety of chart types. This makes it a great tool for sharing data with professionals at any level in an organization. It also allows non-technical users to create customized dashboards.โ€šร„รง Sometimes visualization is the best way to share data but more often, data is more useful in the tools that people use every day.

Now you can use the data in Tableau for more than just analytics and BI. With Amazon Tableau you can operationalize your data across your entire customer data stack.

Learn how to use Census with ๐Ÿ‘‰ our Tableau docs

Syncing to Google Search Ads 360

Google Search Ads 360 is an online advertising platform with many features to help you target, re-engage and reach your customers.

Learn how to use Census with ๐Ÿ‘‰ our Google Search Ads 360 docs

Census connects to Tableau and syncs data to Google Search Ads 360. With 200+ integrations (and counting!) and transparent pricing, it's never been easier to start operationalizing your data. This is what we like to call Reverse ETL.
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